The star-studded American Music Awards take place this Sunday, but before then, it’s all about the Coca-Cola Red Carpet LIVE! Digital Pre-Show!
The LIVE stream will begin on Sunday, November 24 at 2 p.m. PST / 5 p.m. EST online at www.TheAMAs.com, Yahoo.com, and ABC.com and will bring three hours of entertaining celebrity interviews and exclusive behind-the-scenes content hosted by Lance Bass, Jordin Sparks, Zendaya, Jenna Ushkowitz, Rosie Pierri, Colbie Caillat and Jake Owen. Additionally, the pre-show will include a never-before-seen dance performance by Jabbawockeez and additional live performances from Jesse McCartney, Fifth Harmony and Aloe Blacc.
Oh wait, that’s not all! Our friend Kurt Hugo Schneider will debut the official soundtrack of the red carpet at the pre-show which he produced via a six week co-creation process with teens online. We had the chance to chat with Kurt about making the track via The Coca-Cola AHH Studio digital experience. Each week, teens across the country were able to listen to three different musical options and choose the one they liked best. After six weeks and six opportunities for fans to weigh in, Kurt used all of the elements chosen by fans to create the official soundtrack. Fans can tune in to the pre-show for all of the action live from the red carpet as the Coca-Cola AHH Studio digital experience program culminates with Kurt’s performance of the official track.
-You’re doing something so cool for the American Music Awards pre-show that you’ve been working on for weeks now. What has that process been like?
This is a different approach to making music for me. The Coca-Cola AHH Studio digital experience gave fans the chance to listen to and select their favorite instrumental segments that I created over a six week timeframe. I am compiling the most popular musical elements now to create the Coca-Cola track. I am enjoying the challenge, and I’m looking forward to seeing what comes out.
If you logon to www.theamas.com to watch the Coca-Cola Red Carpet LIVE! Digital Pre-Show at 2 p.m. PST / 5 p.m. EST live on Nov. 24, you will see me perform the song!
-Getting suggestions from fans must be so fun. How has that influenced the soundtrack you’re coming up with? It is fun! The fan choices have really set the tone for the track. I am taking their selections and putting them together as we speak. If you weighed in, you’re definitely in for a treat on Nov. 24!