Vanessa Hudgens Attends the Opening of the ACTIVATE Drinks Pop-Up Shop

August 3, 2012

Activate Drinks Opening Of The Get Activated Pop-Up Shop

Vanessa Hudgens gives a big smile as she hangs out at the opening of the ACTIVATE pop-up shop in Venice, CA on Thursday.

Vanessa was joined by “90210″ star Shenae Grimes at the event for the innovative, nutrient-enhanced water beverage that makes it easy and convenient for consumers to GET ACTIVATED. We have to say, we love Vanessa’s outfit! If you want to find out how to get the look, check out the video below!

The GET ACTIVATED shop, part pop-up retail experience and part social experiment was created to challenge the city of Los Angeles and motivate surrounding residents to get moving in support of the fight against obesity. ACTIVATE has partnered with the Get America Fit Foundation, a nonprofit organization providing education as well as recreational and fitness equipment to help America’s youth stay active and live long and healthy lives, to launch the month-long pop-up shop.

With the goal of creating an entirely new type of currency, ACTIVATE will put consumers to the test by offering the opportunity for them to pay with “Calories or Cash,” to find out if they are willing to participate in physical activities for free bottles of ACTIVATE.

Located in the heart of Los Angeles on Abbot Kinney Blvd., the GET ACTIVATED POP-UP SHOP will determine whether or not consumers in Los Angeles are interested in getting active and healthy by offering them the chance to get their hands on bottles of ACTIVATE’s recently reformulated line of vitamin-enhanced beverages by participating in one of three challenges:

• TURN IT TO EARN IT – Ride a stationary bike by Pure Fix Cycles for
60 seconds and get one bottle of ACTIVATE
• TWIST, SHAKE AND SHOUT – Freestyle dance for one minute and earn two
bottles of ACTIVATE
• PICK UP A LITTLE PICK-ME-UP –Lift a year’s supply of
ACTIVATE—the higher the lift, the more product received

The GET ACTIVATED POP-UP SHOP will be open Sunday – Thursday from 11:30 a.m. to 7:30 p.m. and Friday – Saturday from 11:00 a.m. to 10:00 p.m. The shop is located at 1118 Abbot Kinney Blvd. in Venice Beach, Calif.

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