Toys“R”Us® today announced that it is introducing an exclusive range of fashion-forward do-it-yourself accessories and crafts, designed by actress and musician Victoria Justice, for the company’s popular Totally Me! ® brand. Adding to the retailer’s expansive assortment of tween craft products, the new line, Totally Me! by Victoria Justice, features 16 unique and fashionable items designed by the star, including customizable necklaces, bracelets, rings, shoes, hats and more. Aspiring fashionistas looking for the hottest tween trends and accessories, including Justice’s favorite picks, need look no further than Toys“R”Us. Totally Me! by Victoria Justice is currently available online at Toysrus.com/VictoriaJustice, and will be rolling into Toys“R”Us stores nationwide in the coming weeks.
Throughout her acting and music career, Justice has drawn inspiration from the inventive fashions surrounding her. Comfort, color and creativity are the cornerstones of her style, and she expresses herself through the clothes and accessories she wears. Now, her eye for fashion has translated into Totally Me! by Victoria Justice, which is designed especially for tweens ages 8 and up, allowing them to express their creativity and passion for fashion.
“I believe fashion should be bold, fearless and honest, giving each individual an opportunity to showcase their own personality. I want everyone to have fun and be able to express their individual sense of style, and with this new collection kids can design each piece themselves,” said Victoria Justice.
“We are so pleased to extend our popular Totally Me! line of arts and crafts to include Totally Me! by Victoria Justice, providing our customers with all new, on-trend and unique products like customizable fedora hats, sunglasses and more,” said Ira Hernowitz, Executive Vice President, “R”Us Brands, Toys“R”Us, Inc. “We wanted to find an inspirational, fashion-forward teen icon to help grow the Totally Me! line, and we’re thrilled to partner with Victoria Justice on this new collection, available only at Toys“R”Us. We expect her flair for fashion and sense of style will help inspire creativity in our young customers.”
The following select Totally Me! by Victoria Justice DIY jewelry and craft kits are currently available online at Toysrus.com/VictoriaJustice, and will be rolling into Toys“R”Us stores nationwide in the coming weeks: