Disney Channel, Jersey Shore & More Raise Money To Help Those Impacted by Hurricane Sandy

November 5, 2012


Hurricane Sandy devastated the East Coast last week and is the largest Atlantic hurricane on record, as measured by diameter, with winds spanning 1,100 miles. The storm is said to have caused damage of at least $20 billion, leaving many without homes, power and more.

In an effort to help rebuild the communities of those affected, many have stepped in to lend a helping hand. NBC held an all-star telethon last week that raised $23 million for the Red Cross’ relief efforts. The benefit featured performances by Bruce Springsteen, Christina Aguilera, Sting, Billy Joel, Jon Bon Jovi, Mary J. Blige and Steven Tyler, as well as appearances by Jimmy Fallon, Tina Fey, Jon Stewart and Whoopi Goldberg.

Also, as much as many like to make fun of the cast of MTV’s “Jersey Shore,” they are stepping in to help rebuild the place that helped them get famous. The cast is reuniting in Times Square on November 15 as part of “Restore The Shore,” an hour-long special that will raise money to rebuild the Jersey Shore. MTV is teaming up with Architecture for Humanity, a nonprofit dedicated to designing and reconstructing areas affected by natural disasters.

Disney and ABC are also doing their part and have marked today, November 5, as the “Day of Giving.” Various programs across all of the ABC/Disney platforms will be dedicating time to the relief effort. Red Cross PSAs featuring Debby Ryan will begin airing on Disney Channel and Radio Disney will integrate “Day of Giving” messaging into their programming on Monday and air audience appropriate PSAs throughout the day on air and on the Radio Disney Facebook page. ABC Family and SOAPnet will engage their audiences throughout Monday with “Day of Giving” PSAs on air and on their websites, and through social media outreach.

“Dancing with the Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging and “Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy, and “Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild the impacted areas, will end the “Day of Giving” on Monday with special messaging and calls to action for Kimmel’s viewers.

If you would like to lend a helping hand to those impacted by Hurricane Sandy, Text “REDCROSS” to 90999 or visit www.redcross.org.

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