Kristen Stewart Named Face of Balenciaga Paris’ New Women’s Scent

June 29, 2012


Kristen Stewart definitely loves Balenciaga and now she’s taking on a new role with the company. She’s been named the face of Balenciaga Paris’ new women’s scent, Florabotanica.

The fragrance is due out in September and Stewart told WWD, “On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière] and I’m a terrible liar.”

So what was it like the first time Kristen smelled Florabotanica? “There is something natural about it,”she explained. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

We can’t wait to see the ads for the fragrance! We have no doubt that Kristen will look gorgeous. For more of Kristen’s interview, go here.

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