Emma Roberts Named Face of Vans Custom Culture

January 18, 2013

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Emma Roberts is one of Hollywood’s hottest young actresses and she also has a killer fashion sense! She has teamed up with Vans to become this year’s Vans Custom Culture Celebrity Ambassador.

Vans Custom Culture inspires creativity among students through art and design while at the same time aiming to shed light on diminishing school art budgets. Since its 2010 inception, Vans Custom Culture has reached tens of thousands of students, at thousands of participating schools and awarded more than $175,000 to support high school art programs. In 2013, Vans sets the bar even higher with a goal that more than 1,000 schools nationally join in.

“As a huge Vans fan I am so excited to work with Vans Custom Culture on this great initiative,” said Emma Roberts. “Not only does it help to inspire high school students across the U.S. to embrace their creativity, but it also raises awareness for the importance of art in high schools all over the country.”

From January 2 through February 11, 2013, U.S. based high school art programs can register for the 2013 competition on the Vans Custom Culture website (vans.com/customculture). After registration, each school will be tasked with customizing four favorite Vans styles: the Authentic, 106 Vulcanized, Sk8-Hi and Classic Slip-On. Students are charged with designing each pair of shoes to fit within one of three themes representing the Vans lifestyle, including action sports, art and music and then also a fourth “local flavor” theme reflecting regional inspiration.

Check out the shoes that Emma designed below!

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